Barefoot Footwear Ecommerce Brand for Sale $3.4M Revenue and $800K Profit

Online·E-commerce

Listed by Trend Hijacking✓ Verified broker

This e-commerce store is a 2-3 year old direct-to-consumer barefoot footwear brand operating primarily through Shopify. The brand positions itself at the intersection of foot pain relief, natural movement, and everyday comfort, targeting non-athletes suffering from plantar fasciitis, neuropathy, bunions, stiffness, and fatigue. The Shopify store is revenue-strong, demand-validated, and structurally sound, but margin-weak and operationally inefficient. This is not a broken business - it is a classic performance-marketing DTC brand that scaled revenue before mastering profitability.