DTC Alcohol Flush Solution E-commerce Company for Sale

Online·E-commerce

Listed by Trend Hijacking✓ Verified broker

iBlush is a Direct-to-Consumer (DTC) eCommerce brand specializing in alcohol flush solutions. The business, founded in 2020, has grown into a category-defining brand with a diverse product range, including transdermal patches, tablets, and fast-acting gels. The brand primarily serves customers in Australia, the USA, Canada, and the UK through its Shopify store and Amazon expansion efforts. With $1.5M in annual revenue and a repeat purchase rate of 36% (76% for the gel product in Jan 2025), iBlush has demonstrated strong product-market fit. However, its 0.4x revenue multiple and 2.9x profit multiple suggest an undervaluation, possibly due to operational inefficiencies, unstable revenue patterns, and growth challenges.