Hair Extensions E-commerce Brand for Sale

Online·E-commerce

Listed by Trend Hijacking✓ Verified broker

Lula Hair is a 2-year-old business that sells synthetic halo hair extensions, positioning itself as a leader in the market by offering a more convenient, affordable alternative to traditional hair extensions. The business has reached impressive milestones with $9 million in total revenue and $2 million in net profit. It serves a customer base of 120k and boasts a solid social following of 165k. The brand was created in response to a competitor’s success in a growing market and has become a dominant player, primarily targeting women with thin or fine hair. The business operates on a dropshipping model with suppliers in Shenzhen, China, ensuring low inventory costs and high-profit margins. Marketing is conducted through paid ads (Meta ads, Google ads), email campaigns, and influencer collaborations, with an emphasis on social media content creation. However, the decision to sell stems from the owners' desire to focus on other business ventures.