Perfume E-commerce Business for Sale

Online·E-commerce

Listed by Trend Hijacking✓ Verified broker

This is a France-based eCommerce platform specializing in the sale of perfumes and beauty products. Operating for over four years, the business has developed a notable catalog of over 1,200 SKUs, including discontinued and vintage designer perfumes, which positions it uniquely within the fragrance market. The business model is hybrid—utilizing both wholesale and dropshipping channels—and serves primarily the French, UK, Spanish, Italian, and German markets. With over 15,000 customers and a corresponding email list, the brand has established a base of traction but appears to have scaled back marketing efforts in recent months, affecting sales performance. From the public data made available on Flippa and through website reviews, the business demonstrates solid historical performance, with a reported annual revenue of €215,843 and profit of €91,765, yielding a strong 43% profit margin. However, the lack of ongoing marketing activity, coupled with limited transparency into customer retention metrics, represents potential friction points for scaling or stable operation.