Self-Tanning Supplement E-commerce Business for Sales

Online·E-commerce

Listed by Trend Hijacking✓ Verified broker

Ourea is a U.S.-based direct-to-consumer (DTC) wellness brand launched in October 2024, operating in the high-demand self-tanning niche. Within just 7 months of inception, the business has scaled to over $1.2M in annualized revenue with an impressive 28–30% net profit margin. The core product is a health-forward, ingestible tanning supplement, formulated to offer a safer, year-round alternative to traditional self-tanners. The brand leverages a well-optimized Shopify storefront, supported by a high-converting custom funnel, with acquisition strategies focused on Meta, Google, Applovin, and email marketing. An Amazon expansion is currently underway to diversify sales channels.